SBPSTUDIOS

Start with what needs to be made.

Send the working date, location and delivery list. Add the approved direction, references and budget if you have them.

Build the brief

An unfinished brief is still useful.

Separate what is already approved from what still needs a production decision. We will review both.

List the deliverables

The photographs, films, crops and cut-downs the campaign needs.

Add the practical details

Your working date, location, deadline, budget range and intended usage.

We review the scope

You receive questions about any missing detail or a suggested next step.

Then we talk if useful

A meeting link follows when the brief needs a conversation.

Production brief

Tell us what the shoot requires.

Choose who owns the campaign. The form will show the relevant questions and examples for that working setup.

Choose who is leading the brief
Change
What needs to shift and for whom.
Scope
The formats, channels and usage the work needs.
Timing
Any fixed date, deadline, location or rollout window.

The change you need to create

Start with the audience and outcome. The right production scope follows from that.

Your details

Enough to identify the team and send a useful response.

Production essentials

The practical details we need to judge scope, feasibility and timing. Rough answers are useful.

Pick the broad formats, then add approximate quantities, crops, cuts and must-haves.

Your progress will be saved in this tab.

Send what you know. The reply will focus on fit, scope, timing and the right next step.

Prefer to send a deck?

Email the briefInstagram

Before you send the brief.